Compare and retain customers – Real Garant develops new service product
This June Real Garant presents a comparison calculator for automobile insurance. The digital tool allows comparing different automobile insurances at the point-of-sale.
Web-based comparison portals are getting more and more popular. They are one of the reasons automobile insurances are rarely taken out at the car dealership. The offer of automobile insurance at the car dealership would be a fantastic opportunity for the dealer to further develop customer relations and impress with additional service offers.
In cooperation with insurance broker “Schönbein. Die Versicherungsagentur.”, Real Garant developed „compit“. Short for „compare it“, compit was created with the specific needs of car dealerships in mind. The employee can enter the customer’s data directly at the point-of-sale and select the preferred criteria. The results will be shown in a ranking. Every listed automobile insurance offers free choice of workshop. This way, the dealership has the unique opportunity to retain the customer in the future. Compit’s design allows to integrate individual logos into the system surface as well as on all offers created with compit.
Starting June, compit will be widely available for interested dealerships. “We’re looking forward to giving our partners another tool that enhances customer loyalty while meeting customer needs,” says Daniel König, Director Sales Germany at Real Garant.
Last year, the project entered pilot phase. In cooperation with selected dealerships, the comparison calculator was thoroughly tested. The results are promising. One of these dealerships is Allrad Müller, located in Friedrichshafen. The dealership tested compit for several weeks and is happy with the results: “In line with market requirements, compit is an excellent comparison tool for automobile insurance that allows us to advise our customers transparently and extensively. In the event of a claim, the added support benefits are of value for our customer as well as for us,“ says Joachim Müller, Managing Director Allrad Müller.
You can request your own trial access at www.compit-realgarant.de/testzugang.